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Why Irish Dirt?

The idea of having a piece of a far off place is not new but being able to have a real piece of Ireland to own and to use is. Have you ever brought back a physical part of a special place to remind you of good times, an event, a belonging? Do you have a bowl of sea shells or sand from that far off beach you once visited to reminisce of your connection to that place? Have you ever longed to visit the country of your heritage and of your forebears – the place which meant so much to your ancestors- the beautiful Emerald Isle which is Ireland? Have you wondered what that country looks like, smells like, feels like? Well now you don’t have to incur the cost to go there or wait to find out as Ireland based The Auld Sod Export Company has made it possible for you to own a piece of the Emerald Isle no matter how far from Ireland you may be.
What can be a stronger demonstration of your Irish heritage than to have a real piece of the country in your home or garden and to use it to grow a “Living Heritage” to continually brighten your days, to bring you luck and to remind you of that far off place … And when you run out, we can send plenty more to you in just a few days direct from our North American distribution center in Williston, Vermont.
 

 

Where did the term 'the auld sod' come from?

Éire, the old country, the emerald isle, the auld sod, Ireland is a country that goes by many names.

‘The auld sod’ is an affectionate term, used when Irish people refer to the land of their birth. “Auld” being an old language version of the English word “Old”.

In a time when land was more valuable than life, and turf was a priceless commodity, the inhabitants of 19th century rural Ireland depended heavily on the land for a living. Turf was cut, stacked in ricks to dry and stored for heating fuel over the winter. A piece of turf came to be known as a ‘sod’ of turf. The term ‘sod’ also came to be used when talking about grass on the bog – a sod of grass. So sod equated to land.

When the Great Famine unleashed its misery in 1845, millions of Irish were forced to leave their native shores in the years that followed and sail to America, the new country. With little or no possessions to call their own, most treasured amongst their belongings was a precious sod of turf. A tangible reminder of their old existence, their old life, their old country, the auld sod.

Today. part of being Irish in America is nostalgia for the “Old Sod”. The rich dark dirt holds centuries of farming, famine and fighting. For millions of emigrants and generations of descendants, it is the essence of their heritage; the subject of great poets; the wealth of Irish Kings!

 

Why Irish Dirt?

The idea of having a piece of a far off place is not new but being able to have a real piece of Ireland to own and to use is. Have you ever brought back a physical part of a special place to remind you of good times, an event, a belonging? Do you have a bowl of sea shells or sand from that far off beach you once visited to reminisce of your connection to that place? Have you ever longed to visit the country of your heritage and of your forebears – the place which meant so much to your ancestors- the beautiful Emerald Isle which is Ireland? Have you wondered what that country looks like, smells like, feels like? Well now you don’t have to incur the cost to go there or wait to find out as Ireland based The Auld Sod Export Company has made it possible for you to own a piece of the Emerald Isle no matter how far from Ireland you may be.

What can be a stronger demonstration of your Irish heritage than to have a real piece of the country in your home or garden and to use it to grow a “Living Heritage” to continually brighten your days, to bring you luck and to remind you of that far off place … And when you run out, we can send plenty more to you in just a few days direct from our North American distribution center in Williston, Vermont.

 

Our Products

Inspired by the heritage and land of Ireland, The Auld Sod Export Company creates distinctive, hand crafted Irish sourced products that evoke an emotional connection to the earth and the soil itself.

The company produces and markets its Irish soil products under its Official Irish Dirt brand. Our soil is sourced from sources approved by the Irish Department of Agriculture, processed in County Tipperary and packed in Ireland prior to being bulk shipped to our distribution center near Burlington, Vermont where all orders are processed and dispatched. We process the soil in accordance with our own patented process to ensure compliance with the importation requirements of both the Irish Department of Agriculture and those of the United States Department of Agriculture. All of our products carry the Guaranteed Irish symbol which confirms their authenticity as being produced and packaged in Ireland.

The company has focussed attention on producing products which the user can enjoy either for themselves or to give as a unique gift to a family member or friend – with or without Irish connections. Our products represent a small, simple way to regain the powerful mystical connection to Irish land, delighting the senses and the imagination. They encapsulate the essence of heritage and belonging to the Irish Diaspora, allowing them to feel a part of Ireland again. Our products are authentic, a genuine piece of Ireland and all are beautifully packaged and are affordably priced.